How to Recover a Suspended Google Business Profile: A UK Reinstatement Guide
A step-by-step UK guide to recovering a suspended Google Business Profile: soft vs hard suspensions, causes, the appeal process, evidence, timelines and…
View page Guide
Guides
Guides help explain local SEO decisions in a way that supports commercial pages, strengthens internal linking, and keeps the site useful beyond ranking alone.
Guide Library
How these guides support the wider site
Guide content should help users understand strategy, avoid thin local content, and move naturally towards the services or location structures that make sense for them.
Decision support
Useful guides reduce confusion
They help businesses decide what to build, what not to build, and how to structure local content without inflating the sitemap.
Support content
Guides let service pages stay tighter
Instead of bloating commercial pages with every explanation, guides handle deeper educational questions and link back into the main offer.
Topical depth
They create relevance without repetition
Good guides widen the site's useful footprint while staying distinct from services, regions, and locations.
How to Appear in Google AI Overviews: A Practical Guide for Local Businesses
A clear, honest guide to Google AI Overviews for UK local businesses: what they are, how your business gets pulled in, and how to improve your chances.
View pageHow to choose an AI SEO agency
The questions to ask before hiring an AI SEO agency, the red flags to walk away from, and which of the three things ‘AI SEO’ you are being sold.
View pageWhat GEO services include, and what they don't
What GEO services cover, what should never be in scope, what you need in place first, and how to tell a real proposal from a repackaged one.
View pageGEO marketing: what it is, and how to build a strategy
GEO marketing means getting named inside AI answers, not geotargeting. What it covers, how it sits beside SEO, and the order to build a strategy in.
View pageHow much does GEO cost in the UK?
What GEO and AI SEO actually cost a UK business, what drives the price up or down, and when paying for it is not yet worth doing.
View pageIs GEO worth it? How to judge the return
Work out whether GEO pays for your business before spending anything, why the return is inferred rather than measured, and when it is not worth doing.
View pageHow long does GEO take to work?
Realistic timelines for each part of GEO, why the answer differs from SEO, what should happen month by month, and what to do if nothing has changed.
View pageLLM SEO: how to get named by language models
LLM SEO means getting ChatGPT, Gemini, Claude and Perplexity to name your business. What moves it, what does not, and why retrieval matters more than training.
View pageAI visibility: how to measure and improve it
How often AI answers name your business, how to measure it without buying a tool, and the four reasons visibility is usually poor - in order of likelihood.
View pageGEO and SEO glossary
Plain-English definitions of the terms used in Generative Engine Optimisation, AI search and UK local SEO.
View pageGEO vs SEO: what's the difference, and why your business needs both
GEO optimises for citations in AI answers; SEO ranks pages in search. Here's how they differ, where they overlap, and why local businesses need both.
View pageHow to rank on ChatGPT and Perplexity (and why ‘rank’ is the wrong word)
There is no ranking in ChatGPT, but there are real levers. How each tool sources answers, what improves your odds of being named, and where limits are.
View pageWhat is GEO? Generative Engine Optimisation, explained for UK businesses
GEO (Generative Engine Optimisation) means getting your business named inside AI answers. What it is, how engines pick who to cite, and where to start.
View pageHow much does local SEO cost in the UK? An honest 2026 buyer's guide
Real 2026 UK local SEO prices: freelancer vs agency, monthly tiers, one-off vs retainer, what drives cost, and the red flags to avoid before you sign.
View pageWhy Is My Business Not Showing on Google Maps? A Troubleshooting Guide
A calm, step-by-step guide to the common reasons a business doesn't appear on Google Maps or the local pack, and how to fix each one.
View pageCitation cleanup checklist
How to audit and fix inconsistent business listings across UK directories, why mismatched details hold you back, and which citations are worth the effort.
View pageFranchise SEO governance for location pages
How multi-location businesses and franchises keep location pages consistent, avoid branches competing with each other, and decide what head office controls.
View pageGoogle Business Profile checklist for UK businesses
A working checklist for UK businesses: the profile fields that actually affect rankings, the UK-specific traps, and what gets a listing suspended.
View pageHotel local SEO guide for direct bookings
How independent UK hotels compete with the OTAs in search, win back their own brand terms, and turn local visibility into direct bookings.
View pageHow to build service-area pages without doorway risk
What Google counts as a doorway page, why templated location pages get discounted, and how to build service-area pages that genuinely earn their place.
View pageHow to improve map-pack visibility in competitive towns
What the map pack is, how Google picks the three businesses in it, and what actually shifts your position in a town where everyone is competing.
View pageInternal linking for local SEO sites
How to link service, location and guide pages so search engines understand the structure, and so visitors reach the page that answers their question.
View pageLocal SEO migration checklist
What to do before, during and after a website migration so a local business keeps its rankings, its Business Profile and its citations intact.
View pageMeasuring local SEO in GA4 and Search Console
Which local SEO numbers actually mean something, where to find them in GA4, Search Console and your Google Business Profile, and the gaps none of them cover.
View pageReview acquisition playbook for multi-location brands
A working process for earning Google reviews steadily and legitimately, replying well, handling bad ones, and scaling it across multiple locations.
View pageSchema for local service pages
Which structured data a local service business actually needs, how to mark up service pages properly, and what schema will and won't do for you.
View pageTown pages vs county pages
When a location page earns its place, when a county page works better, and how to avoid building fifty pages that all say the same thing.
View pageTrades local SEO guide for service areas
Local SEO for tradesmen and service-area businesses: how to rank across the towns you actually travel to, without an address on every high street.
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If you want the service mix, industry positioning, and location structure mapped into a clearer local SEO plan, Geo SEO can help.