The work people search for has changed
General ‘electrician near me’ demand is steady and competitive. The growth is in specific, compliance-driven and newer work, and most electrician websites have no page for any of it:
- EICR and landlord certificates — driven by the legal requirement on rented property. Landlords search for this specifically, repeatedly, and by name.
- EV charger installation — growing fast, higher value, and a different buyer from a routine callout.
- Consumer unit and fuse board upgrades — planned, priced, comparison-led.
- Commercial and periodic inspection — recurring contracts rather than one-off jobs.
Each deserves a page. A single ‘Services’ list mentioning all four wins none of them.
Certification is a ranking and conversion asset
Electrical work is trust-gated in a way most trades are not. Customers are told to check registration, and they do.
| Why it matters on the page | |
|---|---|
| NICEIC / NAPIT / ELECSA | Customers are advised to verify; scheme name plus number removes doubt |
| Part P | Required for notifiable domestic work — state it plainly |
| EV charger approvals | Specific approvals gate grant eligibility; buyers check first |
| Insurance | Rarely stated, frequently asked |
Put the scheme names and your registration number in text on the page, not only in a logo image. A logo is invisible to search engines and to AI answers; the number is quotable.
Ranking beyond your home town
Electricians travel, and the common ambition is to rank across a county. The constraint is proximity, which does not go away because you set a wider service area.
The pattern that works is the one we used for a Dorset equipment hire business covering several counties: a genuine page per area where you have real work to point at, rather than blanket coverage. They went from #11 to #2 for a key city term outside their home county by doing exactly that.
Full mechanics in the service-area guide.
The basics that still decide it
- Business Profile category: ‘Electrician’ as primary, with ‘Electrical installation service’ or ‘EV charging station contractor’ as secondary where you genuinely do it. Get the rest of the profile complete.
- Reviews at the door, every job, as routine.
- Photographs of your own installations — consumer units and EV chargers particularly, since those are the comparison purchases.
- A visible phone number, because a fair share of electrical work is urgent.